Craft CMSoverfinch.com today
overfinch.com ↗
- Main content visible
- 22.0 s
- First thing on screen
- 3.4 s
- Page visibly complete
- 11.4 s
- Frozen to taps and clicks
- 990 ms
- Layout jumping
- 0.00
Your homepage, rebuilt: 9.6× faster on a phone
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On a phone9.6× fasterMain content on screen in 2.3 seconds, instead of 22 seconds today.Google speed score 37 → 96 out of 100
On a computer4.8× fasterMain content on screen in 0.6 seconds, instead of 2.9 seconds today.Google speed score 49 → 100 out of 100
Same homepage and content, tested side by side with Google PageSpeed Insights on 27 October 2026 at 13:23; the middle result of 5 runs each. "Faster" compares the time until the main content is on screen. Accessibility, best-practice and search scores are in the full results below. Lab tests, not live visitor data.
Craft CMS
Rebuilt on Astro, measured today
this demo ↗
- Main content visible
- 2.3 s
- First thing on screen
- 2.3 s
- Page visibly complete
- 2.3 s
- Frozen to taps and clicks
- 0 ms
- Layout jumping
- 0.00
Craft CMSoverfinch.com today
overfinch.com ↗- Main content visible
- 2.9 s
- First thing on screen
- 800 ms
- Page visibly complete
- 3.0 s
- Frozen to taps and clicks
- 720 ms
- Layout jumping
- 0.00
Rebuilt on Astro, measured today
this demo ↗- Main content visible
- 600 ms
- First thing on screen
- 600 ms
- Page visibly complete
- 600 ms
- Frozen to taps and clicks
- 0 ms
- Layout jumping
- 0.00
What we would build for Overfinch
Three layers, each doing one job
Craft CMS runs everything from one server: pages, database, plugins, images and security. Here each job goes to a specialist, and the content layer is only added when it earns its place.
- 3. Content, when needed
Content management (CMS), digital assets (DAM) and product information (PIM)- CMS: your team edits the site. An editing workspace built around your content, with live preview: “content teams see changes instantly without waiting for builds or deployments.” Official Astro integration.
- DAM: one home for images and files. Sanity Media Library lets teams “manage assets in a centralized place… then use them across your entire organization.”
- PIM: one source for product data. Holds products, variants and their images together, and can “connect all product information from all your sources like ERPs, MDM, PLMs and unify all information in one place.”
When: Add it only when you need it: CMS if your team edits pages often; DAM for a large image and document library; PIM for a product catalogue.
- 2. WebsiteThe pages your visitors see
- Ready-made pages. Every page is built in advance, so there is nothing to assemble when a visitor arrives. That is where the scores above come from.
- No code visitors don’t need. Astro sends no JavaScript to the browser unless a part of the page needs it.
- Nothing to log in to or patch on the server. No login page, database or plugins sit behind the Overfinch site.
When: Always. It replaces Craft CMS for the pages.
- 1. Foundation
CloudflareDNS, global network, security and hosting- Your domain’s address book (DNS). Cloudflare runs the DNS that points your domain and email to the right places. Cloudflare describes its DNS as “consistently measured as one of the fastest” in the world, and it comes with every Cloudflare plan.
- Served close to every visitor. Pages are delivered from a Cloudflare data centre near each visitor, not from one server in one building.
- Firewall and attack protection. A web application firewall filters attacks before they reach the site, and DDoS protection (against floods of fake traffic) is always on.
- Hosting. This demo already runs on Cloudflare Pages: no web server, database or plugins to patch.
When: Always. Every site starts here.
Vendor statements quoted from: Cloudflare DNS · Sanity and Astro · Sanity Media Library · Sanity for PIM (checked 30 September 2026).
How we measured, and exactly what is different on the Astro version
- Tool: Google PageSpeed Insights (Google's hosted Lighthouse). Each site tested 5 times per device, alternating, in the same time window; the middle result (median) is shown. Ranges: mobile 31–51 on Craft CMS, 95–99 on Astro.
- Test conditions: PageSpeed Insights defaults: mobile = simulated mid-range phone on slow 4G; desktop = simulated desktop on a fast connection. 5 fresh runs per URL per device (a unique #fragment on each request stops PageSpeed returning a cached result; fragments are never sent to the web server), alternating original and copy in the same time window.
- Visitor: First visit, no cookie consent given, no scrolling or clicking during the test (the same for both sites).
- Built natively in Astro: one component per page part (header and menus, four full-screen slides, news carousel, footer, newsletter window), styles and scripts produced by Astro, every image resized and converted to WebP by Astro's image tool. No Craft CMS, PHP, database, Alpine.js, Swiper or Magic Zoom code.
- Same content and order: every heading, menu item, button label, news story, footer line and the newsletter window's text are taken from the live UK homepage (read on 27 October 2026), with the same Gill Sans Nova font from Overfinch's own Adobe Fonts kit and the same colours.
- Hero videos load on the first interaction: each full-screen slide shows a compressed still first (the live Holland & Holland poster image, and frames taken from Overfinch's own videos for the other three). The videos, re-encoded from the live files at 720p without sound, are only downloaded after the visitor's first scroll, tap or key press, and only for the slide on screen. The live page starts a 9 MB video straight away on first load.
- Third-party tags wait, then are left out: on the live page two Google Tag Manager containers, two Google Analytics 4 tags, the Meta (Facebook) pixel, Cookiebot, a geo-redirect script and a Loqate script all load before anyone interacts. On Astro these would load on the visitor's first scroll, tap or key press. For this demo they are not loaded at all, so demo visits never reach Overfinch's analytics or advertising accounts.
- The UK site is shown: the live page's geo-redirect sends some visitors (for example from the US) to the /us/ site a few seconds after loading; the demo has no redirect.
- Links are inert and the newsletter form does not send: the demo is the homepage only.
- Look-alike check: passed on 27 October 2026: page heights match the live homepage at 390, 768 and 1440 pixels wide, and 50 of 50 menu, link and slider checks pass.
- What this does not show: these are lab tests, not measurements of real visitors, search rankings or sales.
Raw results: mobile Craft CMS: 1 2 3 4 5 · mobile Astro: 1 2 3 4 5 · desktop Craft CMS: 1 2 3 4 5 · desktop Astro: 1 2 3 4 5 · Re-run yourself: Craft CMS site · Astro version